New TVC for Honda
'Problem Playground'
31.01.2008 | New Work
Honda (UK) launches its new TV commercial, developed by Wieden and Kennedy London on Monday, 4 February, 2008. The 90” spot (supported by three 30” cut-downs) is the second phase in the ‘Problem Playground’ campaign, following on from print, online and radio activity that showcases the many engineering innovations Honda has developed in order to create products that are less impactful on the environment.
The commercial, created by Sam Heath and Frank Ginger, directed by Antoine Bardou-Jacquet and produced by Rachel Hough, introduces the new Honda FCX Clarity, the first zero-emission hydrogen fuel cell car to go into production. Requiring thousands of Rubix Cubes, four construction teams, and a cast of over 140 people per day to bring to life, the commercial was a complex feat of engineering in its own right.