Nokia 'Dance' Breaks
04.06.2008 | New Work
Wieden + Kennedy London, in collaboration with directors Karni and Saul, have created a new global spot for Nokia, to promote the Nokia 5000 phone, and to celebrate phone photo sharing.
The 'Dance' spot, created by Ben Walker and Matt Gooden, has been composed entirely from still images, designed to show the excitement and fun of photo sharing, via mms and Bluetooth. Each still image and human figure, lines up with the following character, creating a dance composed of hundreds of individual poses.
The music track was composed especially for the spot by composer Gordon McQuilten using eclectic samples and sounds from around the world, to reflect the phones' radio recording and sharing capabilities.