Latest Global Campaign
For Nokia Breaks
15.10.2008 | Our news worldwide
Launching today, W+K London have created a new global campaign for Nokia. 'Supernova', created by Fabian Berglund and Ida Gronblom and creatively directed by Ben Walker and Matt Gooden, explores the evolved role mobile phones play in our lives, by inviting the audience to interact with the lives of three ficticious characters - Anna, Jade and Luca – in intimate detail, in real time, through their Nokia 7610 handsets.
Launching globally on 15th October the campaign will run in ten different languages, following the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. The content will play out at www.somebodyelsesphone.com
fans will be able to learn everything about the characters through their text messages, photos, videos and calls on somebodyelsesphone.com as well as signing up to their Facebook pages to have a more personal interaction.
Andy Stirk, W+K Content Planner said, 'This is more than a handset launch for Nokia, it is about e-engaging with a younger audience by recognising what their phones mean to them'.