11.07.2005 |
At this year's Midsummer Awards Wieden + Kennedy London's 'Grrr' ad once again scooped the top prize. As well as winning the Midsummer Awards Grand Prix it won in the categories of Best Automotive Ad and Best Animation.
08.07.2005 |
The Wieden + Kennedy London weblog 'Welcome to Optimism' has been named as the advertising industry's best blog in Campaign magazine.<br/><br/>To see what they're talking about, close this page and<br/>click on 'Welcome to Optimism' on the left of the main<br/>menu page.<br/><br/>Why not post a comment of your own.
05.07.2005 |
W+K London has been awarded the £5 million UK advertising account for Yakult, the probiotic drinks manufacturer, beating the incumbent cdp-travisully, Saatchi & Saatchi, Lowes, and Fallon.<br/><br/>Kim Papworth, Joint Creative Director at Wieden + Kennedy said, "Yakult is a classic brand that has changed little in its 70 year life. We are thrilled to be given the opportunity to continue changing as little as possible."<br/><br/>The win comes after a series of other pitch and awards<br/>successes for the London office. At the beginning of<br/>the year Wieden + Kennedy won Sky One, Pizza Hut<br/>and then Electronic Arts. Winning Yakult marks the<br/>entry into a new market category for the agency and<br/>the opportunity to re-launch the brand in an extremely<br/>crowded market place. <br/><br/>Michael Russoff, who was Creative Director on the<br/>pitch commented, "There are so few products in our<br/>supermarkets these days with honesty and integrity.<br/>Yakult is one of those rare ones. At the moment it's<br/>very misunderstood. And now we've got the chance to<br/>make people see how loveable and unique it really is.<br/>It's a complete one-off, and the world's always a more <br/>interesting place with those in it. <br/><br/>Every meeting we had with Yakult during the pitch was<br/>a joy. I think it's because Yakult's a brilliant fit with W+K.<br/>Two companies that believe in people's potential, that<br/>love to look at things differently. Two companies who<br/>understand the value of strong internal cultures."<br/>
