19.01.2006 |
The AAR has today published league tables of which ad agencies have been most successful in terms of 2005 new business performance. Wieden + Kennedy London came top of the conversion league with a competitive pitch success rate of 80%.<br/><br/>We only came 16th equal in terms of the number of new<br/>business pitches we actually did. (We did 5 in 2005 while<br/>CHI and DLKW, for example, topped that table with 11<br/>pitches each.) However, we won 4 of those 5 pitches,<br/>giving us the best strike rate. This reflects our strategy<br/>of trying to be selective about which pitches we do. We<br/>turn down more invitations than we accept because we<br/>don't believe that all growth is good or that all clients are<br/>right for us.
13.01.2006 |
On Friday 13th January, Wieden + Kennedy launches its campaign for the new Honda Civic, including the 120" TV commercial 'Choir'.<br/><br/>This spot shows a choir vocalising the many experiences one has whilst driving the new Civic. Honda's new Civic is all about the feel of driving. Music is all about feeling. So we thought having a choir 'singing' driving could be very powerful and emotional. The aim of the commercial was to find an original way of expressing the human experience of driving the Civic - not just the big, fast, powerful sounds but also the subtler sounds of driving, like the sound of an electric window closing or a biro rolling across the dashboard.<br/><br/>The ad begins with a 60 strong choir in a multi-storey<br/>car park about to embark on a musical piece. As the<br/>choir begins its performance and the visuals swap to<br/>an engine start button we realise that every sound<br/>they make is an accurate representation of the sound<br/>the car makes on its journey.<br/><br/>To download the full press release please click on the<br/>link below.<br/><br/>
