25.10.2007 | New Work
Wieden and Kennedy's new national poster campaign for Honda features their 4 key products; Civic, Type R, hybrid and CR-V.
In a market where, irrespective of brand, everyone defaults to a front 3/4 shot of the car on a bendy road, these posters look to challenge the convention of product advertising, presenting the cars in a landscape created purely from the product. This is an approach that will be an on-going feature of Honda's outdoor activity in the coming year with further products being presented in this way.
19.10.2007 | New Work
As holders of the Rugby World Cup, England entered this year's competition knowing that it would be a challenge to retain the trophy. Wieden + Kennedy London developed a campaign that showed the determination of the team to not relinquish their title. The campaign ran in national press, outdoor sites and online. On ITV.com, we had a dedicated hub that allowed fans to view interviews with the players as well as download the 'white cliffs' poster and 'not without a fight' manifesto.
15.10.2007 | Awards
The microsite Wieden + Kennedy London created for Cravendale has been selected to be site of the day on the FWA (Favourite Website Awards) website on 14th October - www.thefwa.com.
The site, www.milkmatters.co.uk/joinin, created by Wieden + Kennedy London and developed by Unit 9 went live on Tuesday 4th September. Design and animation were developed by Pic Pic Andre at Nexus Productions.
The FWA awards are a badge of honour amongst web professionals and the yellow FWA sash they allow winners to wear in the corner of their sites is seen as a genuine mark of quality. Other brands featured on their site include Sony Bravia, Nokia, Nike and Absolut.
The Cravendale microsite, which mirrors the animated world featured in the TVC’s, allows users to select any character depicted in the ads and create their own 60 second films where users can collaborate, interact and play amongst each other in a live environment. Viewers get a chance to share the movie-making experience with live visitors on the site, but also have the ability to have a private set with their close friends. There is also a viral element where the films can be sent to friends as well as stored in a gallery of the microsite.
This is Wieden + Kennedy’s first digital project for Cravendale and was created by Interactive Creative Director David Lee.
05.10.2007 | Awards
Wieden + Kennedy London won a Golden Gramia award last night for their campaign for Lurpak: 'Good Food Deserves Lurpak' in the TV and cinema category.
W+K also won an award in the Consumer Press category - also for the Lurpak campaign.
The Grocery Advertising & Marketing Industry Awards are judged by a panel carefully selected across FMCG marketing - winners are chosen for the impact and succes the campaigns have had in their markets and how the execution fits in with the overall brand strategy.
