21.09.2009 | New Work
Fairtrade has recently launched a range of beauty products (body scrubs and butters, lip balms and moisturisers) through the following licensee partners: Lush, Neal’s Yard, Boots, Essential Care and Bubble and Balm. Wieden + Kennedy London has developed two beauty banners asking people to ‘Make Pampering Fairer’ and to raise awareness of this first range of Fairtrade certified beauty products.
Each banner (featuring on Facebook, Glam.com, MSN Messanger, Marie Claire, In Style and Woman & Home) calls out the provenance of the products and explains, via an interactive film, how the ingredients are used in each product, any history of their use and some stories about the collective from where they are sourced.
Since the campaign broke earlier this month, Fairtrade’s Facebook fan group has grown by an average of 1,000 fans a day, including thumbnail facebook fan ads.
21.09.2009 | Awards
W+K Portland has won the Emmy for 'Outstanding Commercial' at the Creative Arts Emmy Awards 2009 for the TV spot for Coca-Cola - 'Heist'.
The commercial beat seven other nominees, including spots from American Express and Budweiser.
The spot first broke during the Super Bowl earlier this year.
15.09.2009 | New Work
The Guardian is printing and issuing an original issue of British comic classics Jackie, The Beano, Roy of the Rovers, Bunty, The Dandy, Tammy and Whizzer And Chips every day in the Guardian and the Observer from Saturday 12 September 2009.
Wieden + Kennedy London has created a series of press advertisements to support this promotion using various icons from a range of nostalgia-inducing titles. The agency has also produced radio ads that bring to life key characters such as Desperate Dan and Roy Race, as well as features such as Cathy and Claire’s problem pages and Bunty’s cut-out wardrobe.
It all started on Saturday 12th with the 1975 Valentine's Day special of Jackie, featuring David Essex, Slade and a Donny Osmond strip story! The Beano was back on Sunday 13th with the 2000th issue from 1980, featuring a Dennis the Menace front cover and all the nation’s favourites: Lord Snooty, Minnie the Minx and the Bash Street Kids.
On Monday The Guardian ran the edition where Roy Race is shot in Roy of the Rovers from 1981, followed by the Bunty 1972 Summer Special on Tuesday. The Dandy, with the last Korky the Cat cover from 1984 is your comic for Wednesday, while Thursday sees the return of the very first Tammy from 1971.
And finally, on Friday, catch up with Sid, Slippy and Shiner in Whizzer and Chips, two comics in one!
11.09.2009 |
Wieden + Kennedy London recently created the onedotzero festival’s brand identity. The idea was to harness the constant, global, online conversations about onedotzero from blogs, Twitter, Flickr, Vimeo and Facebook. With some help from computational designer Karsten Schmidt, W+K built a generative application to make this possible, from which posters and a film have been created.
An interactive element has been created as well: a 50 metre, live, interactive installation which is literally powered by Nokia’s N900. The N900’s have been installed with the generative application which allows users to control the live conversations behind the identity – adding messages that can then twist, turn and scatter. These messages are being projected onto the National Theatre for the duration of the festival, 9th - 13th September.
