28.01.2010 | Awards
Wieden + Kennedy London picked up the top prize ‘Winner of Winners’ at last night’s Awards for National Newspaper Advertising for the Honda ‘Back To Work’ campaign.
Creative team Fabian Berglund and Ida Gronblom developed the winning print campaign to celebrate the reopening of Honda’s Swindon plant last summer.
The judging panel included VCCP’s Creative Director Darren Bailes who described the winning execution ‘Bacon’ as ‘news in the form of advertising’.
W+K also won the creative media partnership award (in partnership with Carat) for Lurpak and the 'Saturday is Breakfast Day' campaign.
The ANNAs were launched in December 2004 to:
• shine a spotlight on the best newspaper ads
• inspire agencies and advertisers to make the most of the opportunities presented by national newspapers
27.01.2010 | New Work
Wieden + Kennedy London has created a new viral film for Nike, to promote the new T90 Laser III football boot. ‘Hit The Target’ created by Phil Monks and Mike Cuthell, and creatively directed by Stuart Harkness, reflects the cutting edge technology and innovation invested in the development of the boots – which have been designed to help strikers master accuracy with greater power and bend.
The film features two of the world’s deadliest strikers – Wayne Rooney and Fernando Torres. We see Wayne taking on a ‘Mission Impossible’ style accuracy challenge – as lasers flash across a goal in a futuristic setting to create a series of ever-harder targets. Fast-paced movement mixes with slow-motion contact between boot and ball, as Rooney hits each target with accuracy. It is then he realises that the lasers are being controlled by the hooded figure of Liverpool striker Fernando Torres.
Directed by the award-winning Anthony Dickenson of Pulse films, he created a highly-stylised environment - with each shot beautifully framed like high-end photography. The end result is a fast-paced and visually-stunning moving portrait set to a dubstep soundtrack from 16 Bit.
Stuart Harkness, Creative Director Wieden + Kennedy said, ‘This film witnesses one of the world’s greatest strikers, Wayne Rooney, put through his paces by an equally deadly rival, Fernando Torres, in order to test the accuracy of the new Nike T90 Laser III boots.’
The film broke on Soccer AM on 16 January and will air on terrestrial TV this Wednesday on 27 January during the second leg of the Carling Cup semi-final as
Manchester United host Manchester City.
The following day marks the start of the T90 Laser III Accuracy challenge in NikeTown London, developed by AKQA and TRO, where fans and shoppers can trial the boots and pit themselves against goalmouth lasers, recreating Wayne’s role in the film. The highest scorer will go through to the Sunday’s final and take on a top Premier League player for the crown.
26.01.2010 |
Figures published in Campaign magazine this week show that W+K London has entered the agency top 20 league by UK billings. Kingston Smith W1's latest annual survey on the financial performance of the UK's top 50 agencies is based on published results from 2008. Wieden + Kennedy London has risen from 28 to 20 in the rankings and shows revenue growth of 46.9%, the largest increase in the top 20.
Campaign said, "Wieden + Kennedy continued their impressive growth".
14.01.2010 | New Work
The DCSF (Department for Children, Schools & Families) is launching its first advertising campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers about alcohol. The purpose of the DCSF is to make England the best place in the world for children and young people to grow up, and their aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol. This campaign will complement existing Department of Health and Home Office alcohol campaigns.
The new work, created by Wieden + Kennedy, breaks on Friday 15th January across England, and is the first since their appointment through COI as lead creative agency in October 2009. The campaign breaks with two TV spots which aim to highlight the fact that many parents don’t proactively speak to their children about the dangers of alcohol, perhaps because the danger is not seen as important as other concerns – drugs, strangers, underage sex etc. The films highlight the reality that the teenage consumption of alcohol can affect their ability to make sensible decisions, which could result in finding themselves in vulnerable situations. The films position alcohol as a lens through which these concerns are viewed, and will encourage parents to put alcohol on the ‘conversational list’ they have with their children alongside the other issues.
One of the TVCs is suitable for ‘general’ viewing, the other for screening after 9pm. The former will be viewed when families are watching together, the latter, which features more hard-hitting language and consequences, will reach parents and carers when they’re watching on their own.
During the week commencing 1st February, a supporting cinema spot breaks across England which is aimed at young teenagers. Similarly to adults, some teenagers don’t see alcohol as a big risk to them – they see drink around them and as a consequence it is ‘normalised’, something accessible and every day. Like the TVCs, the cinema film highlights the risk you can place yourself in by dangerous alcohol consumption but in a far more hard-hitting way – getting across the message that if drink rather than you, is calling the shots – the things you’re normally wary of, are more likely to occur.
The TV and cinema spots are supported by some fractional print ads that will run in and around TV listings in core women’s weekly magazines, and a radio campaign that is based on creating awareness of incidents due to underage drinking, through government statistics.
Paul Jordan and Angus Macadam, Creative Directors, W+K said, ‘Children as young as 13 are often already drinking at parties and facing some pretty grown-up decisions. This campaign is a reminder that good decisions are harder to make when you’ve been drinking.’
For further information, go to: www.direct.gov.uk/whyletdrinkdecide
