W+K Wins Lactofree
11.06.2009 | New business
Wieden + Kennedy London has been appointed as lead creative agency by Lactofree UK following a 4-way pitch against BMB, Karmarama and Euro RSCG. The agency will be responsible for the creation and development of all national campaigns.
Communications will roll out early next year – including advertising and healthcare professional marketing.
Lactofree UK is an Arla Foods brand. This is the third piece of Arla business W+K has won following their appointment in 2006 to provide communications for the Lurpak and Cravendale brands. Arla is one of the UK’s leading dairy companies and is a supplier of fresh liquid milk and cream to the leading retailers. Arla are also the leader in the butter, spreads and margarine sector.
Jessica Hardcastle, Group Brand Manager at Arla Foods said, ‘Wieden + Kennedy have delivered strong campaigns for Lurpak and Cravendale due to their ability to produce creative work that stands out from the crowd. We are confident their campaigns for Lactofree will be as successful’
Neil Christie, Managing Director Wieden + Kennedy London said, ‘We love working with Arla so we're very pleased to extend our relationship with them by winning the Lactofree business.'