Onedotzero At The
Southbank
Wieden + Kennedy London recently created the onedotzero festival’s brand identity. The idea was to harness the constant, global, online conversations about onedotzero from blogs, Twitter, Flickr, Vimeo and Facebook. With some help from computational designer Karsten Schmidt, W+K built a generative application to make this possible, from which posters and a film have been created.
An interactive element has been created as well: a 50 metre, live, interactive installation which is literally powered by Nokia’s N900. The N900’s have been installed with the generative application which allows users to control the live conversations behind the identity – adding messages that can then twist, turn and scatter. These messages are being projected onto the National Theatre for the duration of the festival, 9th - 13th September.