Honda Film in Cinemas
Now
19.05.2006 |
Honda 'Making Noise' Documentary Launches on Cinema. On 19th May, Honda launched a 10 minute film about the making of the Honda Civic 'Choir' ad in Cineworld and Odeon cinemas around the UK. <br/><br/>This will be the longest piece of content any advertiser<br/>has ever run in cinemas. The film, called 'Making Noise',<br/>will run before The Da Vinci Code, Mission Impossible 3<br/>and X-Men 3 on selected screens in key UK<br/>conurbations over a two-week period. <br/><br/>In another media first, to support the short film, foyers<br/>of these cinemas will feature life-sized standees of the<br/>new Honda Civic; in keeping with campaign theme of<br/>'This is What a Honda Feels Like', these posters will<br/>include sound files that give out choir / car sounds<br/>when pressed.
