St Wayne Wins Big
Wieden + Kennedy's "St Wayne" ad for Nike has taken top prize at the 2006 Campaign Poster Awards.
The ad, which features footballer Wayne Rooney emblazoned with the St George cross, scooped the Best Individual Poster award.
It also won the Best Giant Poster Award. The ad was created by Chris Groom, Stuart Harkness and Guy Featherstone. The ad sparked considerable debate when it ran during the World Cup. It was described as 'brilliant' by some and 'blasphemous' by The Daily Mail. However, complaints to the ASA were not upheld.