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21.11.2007 | Our news worldwide
Christmas time in Romania gives Doig and Millidge the chance to practice their ice-skating in the latest Orange Prepay TV ad, on air from 26th November and backed up with a national print and poster campaign. It's snowing already in Romania so this should hit just in time for kids to start practising their turns....
07.11.2007 | Our news worldwide
Wieden+Kennedy have announced the opening of the newest W+K network office, located in Delhi, India. The agency has entered India by merging operations with ‘A’, a Delhi-based creative agency, and appointing ‘A’ Partners V Sunil and Mohit Dhar Jayal as profit sharing leaders of the Delhi operation.
“It is always our goal when opening a new office to find talent in the local market that would embody the culture of Wieden+Kennedy,” said Dan Wieden, founder and global executive creative officer for Wieden+Kennedy. “From the first time I chatted with both Sunil and Mohit, the synergies were obvious. Their success in India is unprecedented, and coupling that with our commitment to developing groundbreaking creative for our clients is what makes this union so exciting.”
Added Dave Luhr, global chief operating officer, “W+K Delhi is an exciting addition to our global network. With the expertise and creativity of Sunil and Mohit, we will have immediate impact in this all-important market. The opportunities in India are enormous for this agency."
Sunil has held key positions in India’s foremost advertising agencies, including Contract and McCann Erickson. Prior to founding A, Sunil served as creative director at O&M Delhi. During his tenure at O&M, Sunil created and launched several major marketing initiatives, including Incredible India and the Hutch campaign. Sunil has won over 25 international awards at Cannes, One Show, Communication Arts, the New York and London festivals, Campaign Brief and Asia Ad fest.
“It’s very rare when mindsets and beliefs are so similar. It makes growth very pure, very painless, with no dilution of culture,” says Sunil about joining W+K India.
Jayal has held key positions at agencies in India and abroad, including Leo Burnett London and Euro RSCG India, following which he established his own brand development agency in a joint venture with the Madison Group. During his career, Mohit has helped create positioning strategies and sub-brands for corporations across the world.
“For us, W+K is overwhelming proof of the superiority of the creative independent model. They’ve demonstrated that big brands and large-scale operations can coexist with high quality and creative integrity,” commented Jayal. “Which is why we are very proud and very excited about merging into the global W+K family.”
A's client list includes India's most prestigious brand (the Incredible India global campaign), as well as several new growth brands from India's fastest growing market categories. A’s other clients include: Royal Enfield Motorcycles, HCL Technologies, A1 Grand Prix Team India, IndiGo (India’s newest low-fare airline). Other recent projects include the ‘Made for India’ & N.Gage TV campaigns for Nokia, the 2006 global brand identity program for Nepal Tourism, and the 2007 global ‘Incredible !ndia’ & 'India@60 in New York' campaigns for the Government of India.
All of A’s current clients and A’s staffing are expected to transition with Sunil and Jayal. In addition, W+K Delhi will immediately begin servicing the recently won Nokia account. Sunil and Jayal will be part of the team building the global Nokia brand and will be servicing the local needs of the Nokia brand in India as well.