We produced a campaign for the England Rugby team which launches today on the day of their World Cup match against South Africa. The work has to galvanise the public to support their national team and provide a deeper level of information for rugby fans whilst supporting and motivating the team. The line “Not without a fight’ alludes to their Defending Champion status and the image shows the entire team standing on the cliffs of Dover, preparing to bring a storm to France and all the World Cup matches.
The ad is running as a dps pull out poster in today’s Sun, Times and Guardian. As well as a 4page special in this morning’s Sport magazine. On the flipside of the pullout is a manifesto supporting England’s World Cup stance.
Plus it’s appearing as a mega banner on the Fulham Rd and at Shepherds Bush, key rugby areas. A1 posters are also being handed out in various Rugby pubs later on today before this evening’s kick off.
We’ve taken over itv.com’s rugby hub where you can download the image as screensavers and wallpaper. There are also interviews with several of the key Nike players discussing topics such as their preparation routines, their ambition for the tournament and their pride in representing their country.
Creatives - Chris Groom/Guy Featherstone/Shay Reading/Stuart Harkness/David Lee/Louis-Phillippe Tremblay
Account team – Karrelle and Emma
Planner - Boffey
Production - Danny Wallace
Photographer - Robert Wilson