Following the launch last week of W+K London's latest campaign for Nokia, Supernova, the website www.somebodyelsesphone.com has been awarded the FWA Site Of The Day for 20th October.
The campaign, created by Fabian Berglund and Ida Gronblom and creatively directed by Ben Walker and Matt Gooden, explores the evolved role mobile phones play in our lives, by inviting the audience to interact with the lives of three ficticious characters - Anna, Jade and Luca – in intimate detail, in real time, through their Nokia 7610 handsets. The campaign will follow the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. The content will play out at www.somebodyelsesphone.com.
FWA is an industry recognised award program, established in 2000, showcasing
websites who use cutting edge technology, together with inspirational ideas,
that lead the way for future generations.