The Guardian is printing and issuing an original issue of British comic classics Jackie, The Beano, Roy of the Rovers, Bunty, The Dandy, Tammy and Whizzer And Chips every day in the Guardian and the Observer from Saturday 12 September 2009.
Wieden + Kennedy London has created a series of press advertisements to support this promotion using various icons from a range of nostalgia-inducing titles. The agency has also produced radio ads that bring to life key characters such as Desperate Dan and Roy Race, as well as features such as Cathy and Claire’s problem pages and Bunty’s cut-out wardrobe.
It all started on Saturday 12th with the 1975 Valentine's Day special of Jackie, featuring David Essex, Slade and a Donny Osmond strip story! The Beano was back on Sunday 13th with the 2000th issue from 1980, featuring a Dennis the Menace front cover and all the nation’s favourites: Lord Snooty, Minnie the Minx and the Bash Street Kids.
On Monday The Guardian ran the edition where Roy Race is shot in Roy of the Rovers from 1981, followed by the Bunty 1972 Summer Special on Tuesday. The Dandy, with the last Korky the Cat cover from 1984 is your comic for Wednesday, while Thursday sees the return of the very first Tammy from 1971.
And finally, on Friday, catch up with Sid, Slippy and Shiner in Whizzer and Chips, two comics in one!