Choir - 3 million online viewings

Wieden + Kennedy's 'Choir' TV ad for the Honda Civic has been viewed online more than three million times in just one month.<br/><br/>The commercial features a 60-person choir 'vocalising' the experience of driving the car. It was viewed by more than three million visitors to Honda.co.uk from January into February this year.<br/><br/>The huge demand crashed Honda's servers, as the website's bandwidth couldn't cope with the number of downloads. This problem has now been solved by hosting the Choir clip on a separate server.<br/><br/>The Choir ad also broke into the Top 50 Apple iTunes downloads chart, after we produced a version of the advert in iPod Video format.<br/><br/>To complement the ad campaign, Honda has also launched a Civic microsite on www.honda.co.uk that allows visitors to explore a 3D model of the new car and view video content. The microsite had a record 679,000 unique visitors during the same reporting period. This led to Honda's highest level of test drive bookings ever. The Civic was the UK's second best selling car in its sector at retail in January.<br/>