W+K Win Guardian Pitch

Wieden + Kennedy has won the Guardian's creative account in a three-way pitch.<br/><br/>Marc Sands, Marketing Director at Guardian Newspapers Ltd., said: ''The pitching process revealed some excellent work but Wieden+Kennedy's contribution was outstanding.<br/><br/>''Almost a year since we launched the Berliner Guardian we have succeeded in increasing and retaining readers. The injection of Wieden+Kennedy's fresh ideas will enable us to build on this success, developing a long-term positioning for the Guardian brand online and in print. Wieden+Kennedy is a genuinely creative agency and their ambition matches ours.''<br/><br/>Neil Christie, Managing Director of Wieden+Kennedy,<br/>said: ''The Guardian has a heritage of brilliant creative<br/>work. We look forward to continuing that tradition for<br/>a new era.''<br/><br/>Michael Russoff, Creative Director on the pitch said,<br/>"It's great to see the Guardian values of balance,<br/>fairness and standing up for the underdog are alive<br/>and well. And boy were we the underdog."<br/><br/>The agencies that took part in the initial pitch were<br/>Fallon, Red Brick Road, and Wieden +Kennedy.