W+K Win Lurpak

Arla Foods, the UK's leading dairy company, has appointed Wieden and Kennedy London to handle the £15 million advertising account for the UK's leading butter brand, Lurpak.<br/><br/>The agency was selected following a five-way pitch, which was further consolidated to two, between Wieden + Kennedy and the incumbent, DDB London.<br/><br/>Danny Micklethwaite, Arla Foods business unit director<br/>for butter, spreads and margarine said: ''Wieden +<br/>Kennedy London presented a very compelling,<br/>integrated and differentiated proposition for our<br/>Lurpak brand which we are confident will create real<br/>cut through and consumer recall and provide a solid,<br/>strategic return on our significant investment.''<br/><br/>Neil Christie, managing director of Wieden + Kennedy<br/>London, was delighted they won the pitch: ''We are<br/>very excited to be working with Arla Foods on an<br/>innovative campaign that will wake up the UK butter<br/>category and drive further growth for the Lurpak<br/>brand''