Honda Cog
Project Synopsis
For the launch of the Honda Accord in 2002, we created a ground-breaking 2-minute spot that confronted head-on existing preconceptions about the brand, by not only talking about the new car, but Honda’s approach to making it. ‘Cog’ used over 85 individual parts of the new Accord that precisely and intricately ‘knock on to’ and interact with one another until the new car was revealed: a true example of ‘warm engineering’.
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