Beijing

Project Synopsis

During the 2008 Beijing Olympics we created campaigns for Nike that captured the hearts and minds of the nation, despite Adidas being Great Britain’s official sponsor.  We used two UK athletes with medal potential – Number one heptathlete Kelly Sotherton and marathon runner Paula Radcliffe.  We also looked ahead to the London Olympics by creating a campaign that highlighted the Just Do It spirit through young athletes as they prepare for 2012.

We are part of the Wieden + Kennedy
worldwide network