Joga bonito

Joga Bonito

In recent years, the ‘beautiful game’ has increasingly been plagued by ‘ugly football’.  W+K Amsterdam's strategy for Nike’s global, integrated campaign for the World Cup 2006, was to make a stand for what fans of sport want – we wanted our audience to make a stand and play ‘beautiful’, or as they say in Brazil, ‘Joga Bonito’.

We are part of the Wieden + Kennedy
worldwide network