Run London 2004

Project Synopsis

In 2001 we launched the first Run London.  Nike had lost some ground with runners – we needed to reinvigorate the brand, so rather than producing a campaign or product launch, we worked with Nike to create a new event – a 10km running race.  Run London was held each year for six years, with a different theme – in 2004 the them was ‘Go Nocturnal’: the extra challenge of training and running at night – communications ran across digital, outdoor, print, viral and retail.

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